MARKET SEGMENTS AND CONSUMER BEHAVIOR

Before sell the product, it is important to know who the target of the product. The function is to increase the selling of the product.

This is market segment analysis of Coca Cola, we can split the target market in two type:

a.       Demographics segment, include age, sex, religion, income, and life cycle.
Age = target market of Coca Cola is teenager and adult in age 15 – 45 years old

Sex = the people who buy this product is women and men

Religion = this product is halal and can consume by all religion in Indonesia
Income = the target market of this product based for their income is middle or high class society.
Life cycle = the people who buy this product is single or married

b.      Psycho graphics segment, include education and life style
Education = based on their education the target market of this product has high of education, because people who has high education can choose the good product
Life style = this product is suitable for people who life in glamour life style

Consumer can buy this product anytime they want or when they has a activity. They can buy this product in store near their house which sells this product, in mini market, super market, or in hypermarket. They can buy directly or call the store.