ADVERTISING CAMPAIGN OF NIKE

Nike is one of the major shoe manufacturers in the world. Nike products have been recognized in almost all parts of the world. There are 3 main products of Nike, sport men shoes, student shoes, and basketball’s player shoes.

To increase selling of product and brand awareness, Nike use TTL (Through the Line) advertising campaign, include:

·         ATL (Above the Line) strategy like promotion in commercial TV, display on billboard, and use printed media advertising

·         BTL (Below the Line) strategy like promote in non media advertising for example internet media site.

I think the advertising campaign strategy of Nike Is very good because it can reach the target market of products, and Nike be a market leader of shoes.

MARKET SEGMENTS AND CONSUMER BEHAVIOR

Before sell the product, it is important to know who the target of the product. The function is to increase the selling of the product.

This is market segment analysis of Coca Cola, we can split the target market in two type:

a.       Demographics segment, include age, sex, religion, income, and life cycle.
Age = target market of Coca Cola is teenager and adult in age 15 – 45 years old

Sex = the people who buy this product is women and men

Religion = this product is halal and can consume by all religion in Indonesia
Income = the target market of this product based for their income is middle or high class society.
Life cycle = the people who buy this product is single or married

b.      Psycho graphics segment, include education and life style
Education = based on their education the target market of this product has high of education, because people who has high education can choose the good product
Life style = this product is suitable for people who life in glamour life style

Consumer can buy this product anytime they want or when they has a activity. They can buy this product in store near their house which sells this product, in mini market, super market, or in hypermarket. They can buy directly or call the store.

PRICING OF COCA COLA

Pricing strategy Explanation of pricing strategy,”Meet-the-competition pricing”. The Coca-Cola products pricing are set around the same level as its competitors.

Most of the Coca-Cola products use this method of pricing. For example, for a pack of 250 ml of Coca-Cola it is priced at Rp. 2500,00. This pricing strategy makes consumers perceive the products to be affordable.

Like any company who has successfully endured a century of existence, Coca Cola has had to remain tremendously fluent with their pricing strategy. They have had the privilege of a worthy competitor constantly driving them to be smarter, faster, and better. A quote from Pepsi Co's CEO "The more successful they are, the sharper we have to be. If the Coca Cola Company didn't exist, we'd pray for someone to invent them." The relationship between Coca Cola & Pepsi is a healthy one that each corporation has learned to appreciate.

Throughout the years Coca Cola has made many pricing decisions but one might say that their ultimate goal has always been to maximize shareholder value. In order to grab market share most of time Pepsi began to drop prices (even with summer approaching). Shortly thereafter, Coca Cola decided to drop their prices slightly, but focused on the reduced price point of their 200mL container.

Coca Cola planned to use the lower price point to penetrate new cities that were especially price sensitive. The carbonated soft drink market in Pakistan is nearly 57% of the total beverage market there. Coca Cola’s first used low-price strategy in the early 1990s. After annihilating the low price store brands, Coke chose to reposition itself as a "Premium" brand and then raise prices. They are sticking with this strategy as it is working. They are positioning themselves as premium product for having fun in life.

Position support Pricing

Coca Cola has been doing continuous focus on its price related positioned. With the help of experience of over the years coca cola has finally emerged with the best marketing strategy of its time and successfully maintained its position as an affordable enjoyment of life. 

COCA COLA PRODUCT

Coca-Cola, also known as Coke, is a carbonated, sweetened soft drink that is sold in most countries, and is the world's best-selling soft drink.

It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. Coca-Cola's main rival is Pepsi.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.

The drink is called "Coca-Cola" because of the coca leaves and kola fruits that were used to add flavor. Dr. Pemberton's partner and bookkeeper, Frank Robinson, suggested the name "Coca Cola" because he thought using the letter C twice would look better than if they used a K in the word "Cola". He then wrote down the name to use as a logo that is now very famous.

Coca Cola was first made in Atlanta, USA, on May 8, 1886. Dr. John S. Pemberton, a local pharmacist, made the first syrup for Coca-Cola and carried a jug of it down the street to Jacobs' Pharmacy, where people tasted it and said it was "excellent". Coca-Cola was first sold in bottles on March 12, 1894 with actual cocaine content. It was first sold in cans in 1955. During the first year, sales were about only nine drinks per day. Dr. Pemberton did not think he could make a lot of money with the drink he invented, so he sold parts of his business to different people. Just before he died in 1888, he sold the rest of his Coca-Cola business to Asa G. Candler. Mr Candler, together with some other businessmen, started the Coca-Cola Company.

The Coca Cola Company

The Coca-Cola Company is a beverage company, manufacturer, distributor, bottler, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.

The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA, A&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muthar Kent.

According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest figure in 2010 shows that now they serve 1.6 billion drinks everyday). Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the Company's total gallon sales. Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows:

• 37% in the United States
• 43% in Mexico, India, Brazil, Japan and the People's Republic of China
• 20% spread throughout the rest of the world

In 2010 it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales. 

Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, however its sales have dwindled since the introduction of Diet Coke. The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1942 or 1943) and Sprite. During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid, Juices to Go, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among others. In 2001, Minute Maid division launched the Simply Orange brand of juices including orange juice.

Source: wikipedia

Hello my class...
This occasion I would like to share my opinion about potato snack, Chitato.
Did you ever consume this product my friend? I'm sure that all of you agree with me if the taste of this product is very delicious. Chitato is very famous in Indonesia. Every people like it. Children, adult, until old people consume this product.
The strengths of Chitato based on it material. Chitato made of fresh potato, with special in it's ingredients. The price is very competitive, and the volume in one package is enough for us.
But my friend, don't consume it in big quantity, because this product contain of flavor.
So, enjoy this product together, and share your opinion about my blog.
Thank you...

Hello....

It is my first blog
Thank you!!!