Nike is one of the major shoe manufacturers in the world. Nike products have been recognized in almost all parts of the world. There are 3 main products of Nike, sport men shoes, student shoes, and basketball’s player shoes.
To increase selling of product and brand awareness, Nike use TTL (Through the Line) advertising campaign, include:
· ATL (Above the Line) strategy like promotion in commercial TV, display on billboard, and use printed media advertising
· BTL (Below the Line) strategy like promote in non media advertising for example internet media site.
I think the advertising campaign strategy of Nike Is very good because it can reach the target market of products, and Nike be a market leader of shoes.
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